Client
Make Space
Year
2024
Duration
Two weeks
Platform
Wix
Tools
Adobe Illustrator, Figma (prototypes), Wix
Make Space needed an online presence that could serve multiple purposes: to host photos of past gatherings, to simplify the RSVP and ticketing processes without third-party platforms, and to create a single, visually engaging space where visitors, potential sponsors, and grant providers could learn about their mission.
As the UX/UI Designer, I led the website's full design process, including user journey research, wireframing, and developing the visual identity to align with the brand's vibrant and playful theme.
Goal
To create a multi-functional, user-friendly website that reflects the playful energy of Make Space while consolidating information accessibly.
Solution
A lively, visually engaging website, designed with organic shapes and rounded corners to match the brand's playful, vibrant aesthetic. The website includes dedicated sections for events, photos, and a simplified RSVP process.
Adeyemi
Age: 29
Occupation: Social Worker
Background: Adeyemi is social worker with a love for crafts but limited time to explore her creative side. She values easy access to event details and an RSVP system that allows her to plan around her busy schedule.
“I just need one place where I can find all the event info, RSVP easily, and know what to bring—so I can focus on creating when I’m there.”
Maxi
Age: 23
Occupation: Freelance Artist
Background: Maxi is a recent art grad eager to connect with other creators and explore new skills. They're drawn to Make Space for its vibrant, welcoming atmosphere and needs straightforward navigation to quickly find details, schedules, and photos from past events for inspiration.
“I want a site that makes it easy to view upcoming events and see the vibe of past events, so I know I’ll fit in.”
Esther
Age: 42
Occupation: Nonprofit Director
Background: Esther works with community-based art programs and wants to discover creative spaces that prioritize inclusivity. She values Make Space’s consolidated site for viewing event photos, donation options, and information she can share with potential sponsors.
“I appreciate having all the details in one spot—events, photos, even a donation link—so it’s easy to show our community why this space matters.”
To better understand the best practices for a community-oriented website, I analyzed similar artist and event focused platforms. Insights from this research informed a layout that prioritizes ease of navigation, vibrant visuals, and streamlined access to event information and RSVP functions.
Starting with hand-drawn wireframes, I mapped out the website’s primary flow, focusing on intuitive navigation and a vibrant visual style that matched Make Space’s community-driven personality. Each page was designed to highlight a specific aspect of the Make Space experience:
Home Page: Introduces Make Space’s mission and brand essence, setting a welcoming tone with colorful visuals.
Events Page: Allows users to easily RSVP and secure tickets, enhancing the event registration experience without needing third-party tools.
About Page: Provides background information on Make Space and its mission, connecting with visitors on a deeper level and fostering brand identity.
Donation Button: A dedicated link, subtly incorporated, invites supporters to contribute, aligning with Make Space’s goal to grow through community support.
